It’s not intentional on the part of the happy couple. The truth is photography, in general, can be a peculiar business. Cameras are everywhere these days, in pockets and purses, and even on mobile phones. Digital photography makes documentation of life an instant success, it might seem. But what sort of documentation? What sort of success?

Professional photographers are good at what they do, not because they put the thousands of pounds into their professional-grade equipment, but because of their vision to see life’s happenings in ways the non-pro doesn’t – and then to use their high-tech gear to capture the moments that matter.

Getting great photographs, especially the documentary sort familiar to photojournalists is practiced skill. That’s what brides, grooms and their families need to consider when deciding how they want the Big Day to be recorded forever more – and how they want to invest in that process.

The most common question couples ask themselves, for better or worse, seems to be: What’s it going to cost us to hire a photographer?

That question does not align itself with expectations of finding an out-of-this-universe, sensational photographer. A better question – or series of questions – would be:

* How important is it to have the Big Day preserved for the rest of our lives?
* How much can we invest in the one thing that will never let us forget the biggest moment of our lives?
* How good a photographer can we hire?

After all, what happens to the rest of the day? Flowers wilt. Cake and champagne disappears. The groom’s suit will go back to the shop. The bride’s dress will likely spend the rest of its life in the wardrobe. But photographs…

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